September 30, 2019
How to Optimize the Supply Chain and Improve Inventory Performance with Segment and EPICA.
Optimizing the distribution supply chain in combination with effective inventory forecasting is critical to eliminate excess inventory. A large Adidas franchise engaged EPICA to increase inventory efficiency and improve profitability. As is typical of the trendy apparel industry, the Adidas franchise suffered from ongoing markdowns on slow-moving products at the end of each season. Reduced inventory turns and SKU performance was a significant financial problem. In order to reduce the items that the franchise had to markdown, EPICA consolidated all of the transactional data that came from offline data points to understand the product selling process inside Adidas retail stores. Based on the data, our AI machine learning algorithms created predictions that helped the buying team increase inventory turns and improve future purchasing.
With EPICA’s Sophia, you’ll have a clear picture of the products that are selling best, by a specific audience, and create predictions based on online and offline data. Sophia’s AI algorithms help you deeply understand each users’ interaction with your company, including your online store. With this information, you can selectively target customers by breaking down your customer data into clusters/segments. Given the volumes of data that are growing daily, AI provides the only means to analyze and predict in a timely and effective manner.
EPICA also works with Segment to take advantage of Segment’s data collection capabilities. This integration makes it possible to build sales/demand inventory forecasting models, predict audience interests, and predict the likelihood to convert, engage, and churn. Inventory forecasting is easy when the right tools are available.