EPICA Brings the Power of Prediction to Your Segment Data
Use Machine Learning Algorithms to generate predictions on Segment’s data and obtain better results on your data strategy.
NEW EPICA + SEGMENT INTEGRATION.
HOW DOES IT WORK?
Apply advanced Machine Learning algorithms to your Segment data in minutes
Predict audience behavior with high accuracy
Predict the likelihood to convert, engage, and churn
Build sales/demand inventory forecasting models, predict audience interests and more
Create predictive audiences and clusters, with the simple to use predictive cluster builder
Synchronize predictive data to any Segment destination and use it in advertising or marketing platforms
Based on the events you have consolidated on Segment, in just few minutes you can know:
How many customers you’ll have next month.
How many orders customer will generate.
What will be the most selected product?
Which customers will be most likely to convert.
Which customers will be up-sell/cross-sell.
How will your communications perform?
Tigo, (Nasdaq: TIGO) a leading telecommunications company with more than 9 million monthly visitors, wanted to do more with the data consolidated in their Segment infrastructure. Tigo’s goal was to dramatically increase their portability rate and average recharge value.
Last year, EPICA helped Tigo achieve:
An increase on campaign CTR using audiences generated in the platform, and recharge customer intent by 6%.