EPICA helps a global client-base of name-brand companies. We push the limits of what is possible with customer data to drive epic results, yielding increased efficiencies and revenue.
What can we do for your business?REQUEST A DEMO
Due to its quick expansion, Rappi, a delivery service company, was facing a variety of challenges in pinpointing the right growth opportunities. The company needed to identify sweet spots for new markets, and increase coverage and sales, without creating a significant increase in its budget.
EPICA analyzed all the behavioral and transactional data from Rappi's target audience, and used it to predict which markets had the greatest sales-conversion probability.
Thanks to the insights provided by EPICA’s geographical prediction heatmaps, Rappi was able to expand its coverage and boost sales, with a reduction inassociated costs.
For the 2018 World Cup in Russia, Coca-Cola Mexico wanted to build customer loyalty and brand leadership with an engaging campaign. The company wanted to predict the results of the World Cup matches, and use these predictions to drive brand excitement through various outreach channels.
EPICA integrated multiple sources of soccer-related data, everything from FIFA player indexes to betting centers. We processed the data using the most advanced AI algorithms in the world, and used it to predict the outcomes of World Cup matches.
EPICA’s match predictions achieved 75 percent accuracy and garnered massive public response. The branding campaign was a resounding win for Coca-Cola.
Consumer knowledge can be a pain point for large packaged goods companies. Unilever needed to gain a deeper, granular understanding of its audience to increase marketing outreach effectiveness.
EPICA captured and consolidated Unilever’s audience profiles, and their behavior data, across a variety of product categories and brands, in all relevant web and technology platforms. The resulting historical datasets were used to predict which products would be best marketed to which customers, and how.
By targeting their communications efforts to the right audience, based on brand and product respectively, Unilever achieved significant ROI increases across the board.
GrupoGodo, one of the biggest consumer media and publishing groups in Europe, wanted to determine if AI-driven predictions of audience behavior on their digital platforms would receive a higher advertisement outreach click-through-rate than the standard.
EPICA integrated data on clicks from Grup Godo’s digital outreach campaigns. We analyzed patterns, predicted optimal outreach methods, and activated them with an integrated Google Ad Manager.
EPICA doubled the performance of Grupo Godo’s digital advertising CTR, doubling the campaigns’ ROI.
BestDay, an online travel agency in Mexico, sought to increase their digital campaign CTR, and the overall effectiveness for potential and existing customers in its database.
EPICA brought together data from BestDay’s separate databases. We predicted segments and clusters that were likely to have a high conversion rate, and activated them with an integrated Google Ad, based on best outcome scenarios.
EPICA doubled audience CTR across all digital outreach for BestDay.